About

Taha Ahmed

Founder of TA Advisory. Fractional CFO for startup CEOs. Fifteen years across Goldman Sachs, Forbes, and venture-backed startups before that.

I am a Goldman Sachs and Forbes veteran. Over the past 15 years I have worked across M&A and principal investing, scaled venture-backed startups, and built and run FP&A: $2B+ in LP commitments evaluated and deployed, $1B+ in M&A and investments executed, and $400M+ in equity and debt financing. I have sat on the investor side of the table for over a decade, which means I know exactly what boards and acquirers look for in your numbers.

Now I work 1-on-1 with founders as a fractional CFO. The job is the same one I did at scale, sized for a startup: install operating discipline early, build reporting the board trusts, and put the finance architecture in place that the next round gets underwritten on.

I am based in Houston, TX and work with founders across the US, mostly remote, on-site when it matters.

Background

Where the experience comes from

  1. Goldman Sachs — M&A and principal investing Multi-billion-dollar deals. $2B+ in LP commitments, $1B+ in M&A and investments. A decade-plus on the investor side of the table.
  2. Forbes — New business lines Launched new business lines at Forbes.
  3. TA Advisory - Founder and Fractional CFO Working 1-on-1 with startup CEOs: finance architecture, board reporting, fundraising, and M&A, sized for companies from seed through Series B.
How I work

What founders get

Investor-side judgment

I evaluate your numbers the way your board and your acquirer will. No surprises in the board meeting, no surprises in diligence.

Operator-level involvement

This is not outsourced spreadsheets. I sit in the operating cadence with you and your team and own the finance function part-time.

Direct answers

Plain-spoken, no jargon, no flattery. If the plan does not hold up, I will say so before the board does.

Find out if we are a fit

Thirty minutes on your numbers. No pitch, no obligation.